Maximize revenues/maximize gross profits strategy.Maximize unit sales (penetration) strategy.What are the most popular pricing strategies?.What is the difference between retail pricing and wholesale pricing?.Sale and discount pricing: Significant exceptions from the list price.Real-world price and demand analysis: A complex task.What is the difference between PEoD arc elasticity and PEoD point elasticity?.Calculating (measuring) and interpreting the elasticity of demand.Economists see price as a result of supply and demand. Marketers see demand as a result of price.Using price elasticity of demand (PEoD, PED, or E d).The price-demand curve for marketing purposes.What is the role of customer demand in product pricing analysis?.Fifth, marketers try to avoid common pricing mistakes.Fourth, marketers commonly use any of twelve popular pricing strategies, or pricing Models.Third, from the economist's viewpoint, price is a function of demand (the reverse of the marketer's view).Quantitative demand curves show sellers which prices should optimize sales revenues, units sold, or profits. Second, from the marketer's viewpoint, demand is a function of price.First, defining pricing as a marketing activity, in which sellers set prices for their goods and services with sales objectives in view.Sections below further define and explain pricing as a marketing activity in context with pricing terms from marketing and from economics, emphasizing five themes: To create a perception of high product quality, desirability, or value.To communicate and reinforce brand value.Sellers also use pricing to pursue positioning objectives such as these: Leverage sales of related products or services.

Increase sales revenues and market share in terms of sales revenues.Maximize unit sales and market share in terms of units sold.Sellers usually price with one or more of the following financial objectives in view. The reference price is the price customers usually pay (however, see the discussions below on discounts and sale prices). Pricing occurs when the seller sets a list price (or reference price, or base price) for specific products. The system and the organization's financial reports are 'all about' ledger accounts-account balances and transaction histories. The ledger is rightly called the centerpiece of the accounting system.

Price consumption curve